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Brand kit
The official FloodZonePro logos, colors, and type — plus the rules that keep them looking sharp everywhere they show up.
Primary logo
The wave mark + wordmark lockup. Use this everywhere unless space or background demands an alternative.
Logo variations
On light backgrounds — full-color mark, navy wordmark.
On dark backgrounds — reversed mark, white wordmark.
Single color — for print, fax, embroidery, or any one-color application.
Colors
Click any swatch to copy its hex code.
Typography
Headlines: Extra-bold, tight tracking
System stack: -apple-system, "Segoe UI", Inter, Roboto, sans-serif — no webfont to load, fast everywhere, native on every device.
Body copy stays regular weight at 16–17px with generous line height. Buttons and calls-to-action are always bold.
Clear space & minimum size
- Give the logo breathing room: clear space on all sides at least equal to the height of one wave in the mark.
- Minimum digital size: 32px wide for the icon, 120px wide for the full lockup. Below that, use the icon alone.
- Minimum print size: 0.5″ for the icon, 1.5″ for the lockup.
Please don't
Don't stretch or squashAlways scale proportionally.
Don't recolorUse only the approved colorways above.
Don't add effectsNo shadows, gradients, or outlines on the mark.
Don't rearrangeKeep the mark left of the wordmark, or use the icon alone.